Hatfield VW Melrose Arch lifts top title for 1st time

This award recognises the dealership that consistently delivers outstanding results across all business areas.

The Grand Prix Awards ceremony honoured 72 outstanding members of the Volkswagen dealer network across 17 distinct categories. These prestigious awards celebrated excellence in dealership performance, with highlights including the coveted Micro and Macro Group of the Year awards.

“Volkswagen’s unparalleled success in South Africa rests upon the unwavering foundation of our esteemed dealer network. The network’s relentless dedication, exemplary service and profound passion not only sustain our market leadership but also elevate the Volkswagen legacy.

Simphiwe Nghona (Head of Sales & Marketing, Volkswagen Group Africa), Ryan Brews (Dealer Principal, Volkswagen Hatfield Melrose Arch) and Niels Wichmann (Head of Brand, Volkswagen Passenger Cars).

“We gather to honour their tireless efforts and steadfast commitment to excellence, a pledge that continues to drive our brand forward,” says Niels Wichmann, Head of Brand, Volkswagen Passenger Cars.

The coveted Dealer of the Year Award was presented to Ryan Brews of Hatfield Volkswagen Melrose Arch, marking his first win in this category.

Michael Kaftel from Hatfield Group received the Macro Dealer Group of the Year award for the eighth consecutive year. Their consistent excellence contributed at least 8% of Volkswagen’s total dealer sales.

The Dealer Group Award was presented to Kevin Pillay of CFAO Group in recognition of the group’s outstanding performance in supporting the Volkswagen brand.

“This is the power of partnership, where excellence becomes tradition and dedication writes the next chapter of our success,“ Niels concludes.