Fuel shock accelerates SA’s EV transition
South Africa is experiencing its fastest shift yet towards electric mobility, driven not by environmental policy but by sheer economics.
- New Energy Vehicles
- 28 April 2026
Audi South Africa honoured the outstanding achievements of its national dealer network at the annual Audi Vorsprung Awards.
Audi Centre Rivonia and Audi Centre Nelson Mandela Bay were named Dealers of the Year while Hatfield Motor Group was awarded Dealer Group of the Year.
The awards celebrate the Audi Partners who continue to deliver against key performance indicators while upholding the Four Ring’s commitment to unmatched performance and dedication to driving excellence within the brand, progressive performance, and premium customer engagement for the past year.
The winners received the Audi Vorsprung Awards in different categories (Category 1 – large dealers and Category 2&3 – medium and small dealers).
Top accolades were awarded to the overall best performing Dealer Group and Dealers:
Dealer Group of the Year: Hatfield Motor Group
Dealer of the Year (Category 1): Audi Centre Rivonia
Dealer of the Year (Categories 2 & 3): Audi Centre Nelson Mandela Bay
The best performing individuals in the Audi Network for the year 2025 were:
New Vehicle Sales Managers of the Year:
New Vehicle Sales Executives of the Year:
RS Model Expert of the Year:
Pre-owned Sales Managers of the Year:
Pre-owned Sales Executives of the Year:
Service Managers of the Year:
Parts Manager of the Year:
F&I Managers of the Year:
“Our Dealer network continues to deliver strong, disciplined performance in a competitive and evolving premium market,” says Markus Schuster, Head of Audi South Africa. “What is particularly encouraging is the consistency behind these results and the clear focus on delivering a premium, customer-led experience, while still practicing the “Vorsprung” culture of the Audi brand. This is the standard we expect across the network, and it positions us well for the year ahead.”
He adds: “We specifically congratulate Audi Centre Rivonia, the Hatfield Motor Group and Audi Centre Nelson Mandela Bay on their well-deserved recognition. Their performance reflects the strength of our network and the critical role that our retail partners play in shaping the Audi brand experience for our customers every day.”
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