Hatfield: from humble beginnings to global recognition
At the recent international GWM Awards, Hatfield Motor Group proudly stood alongside some of the world’s top-performing GWM representatives, earning prestigious honours that placed South African talent firmly on the global stage.
Share with friends
Leading the celebrations was Jaun Marais, Franchise Executive for GWM within Hatfield Motor Group, who received the coveted Annual Performance Star – Headquarters Award. The recognition honours exceptional leadership, operational excellence, and a relentless commitment to growing the GWM brand in South Africa.
Competing against high-performing markets from across the globe, Jaun achievement reflects years of dedication, strategic vision, and a leadership approach grounded in building strong teams and sustainable growth. For Hatfield Motor Group, the award serves as both a proud milestone and a reminder of how far the business has come through consistent hard work and shared purpose.
Seen here are Jaun Marais (Franchise Executive Hatfield Motor Group), Nicole Wu (Chief Technology Officer) and Elsabe Herselman (Dealer Principal GWM Menlyn).
Adding to the group’s global success was Elsabe Herselman of GWM Menlyn, who was awarded the Annual Marketing Star Award – Headquarters Award. Recognised for marketing excellence, innovation, and impactful brand growth, Elsabe achievement highlights the strength of local creativity competing successfully on an international platform.
The award celebrates not only individual achievement, but also the culture of innovation and customer-focused thinking that continues to shape the success of GWM Menlyn and the broader Hatfield Motor Group network.
Here are Chris Beukes (CEO Hatfield Incorporated), Elsabe Herselman (Dealer Principal GWM Menlyn) and Jaun Marais (Franchise Executive Hatfield Motor Group).
Further reinforcing the group’s global standing, GWM Sandton, led by Josh Rigby, received the Brand Sales Excellence Award for Haval, a recognition awarded to top-performing dealers worldwide for exceptional sales performance, customer experience, and consistent brand representation.
The Hatfield Group says the achievements are more than trophies on a stage in China; they are a celebration of South African talent, teamwork, and the belief that world-class success can be achieved through aligned vision and unwavering dedication.
Josh Rigby received the Brand Sales Excellence Award for Haval.
If you or your dealership received any international recognition from your OEM, contact us at hello@dealerfloor.co.za.
Stellantis is preparing to channel the bulk of its future investment into four key brands, namely Jeep, Ram, Peugeot and Fiat, as the global automotive giant seeks to stabilise its business and regain market share under chief executive Antonio Filosa, according to an exclusive Reuters report.
China’s carmakers are hunting for their own “Yaris moment”, the kind of locally tailored breakthrough that helped Toyota conquer Europe, as they race to turn booming exports into lasting overseas growth.
In today’s automotive retail environment, where new vehicle prices keep climbing beyond the reach of many consumers, used vehicles have become the backbone of dealership profitability.
In today’s automotive retail environment, where new vehicle prices keep climbing beyond the reach of many consumers, used vehicles have become the backbone of dealership profitability.
A R20 million funding transaction approved by the Automotive Industry Transformation Fund (AITF) will enable Fumani Holdings to establish an OEM approved dealership under Isuzu Motors South Africa, marking a significant step in its progression into formal automotive retail.
CFAO‘s McDuling Motors under the leadership Allan Stiles as Dealer Principal scooped the top award as Dealer of the Year at VW’s recently held Grand Prix Awards.