South Africa’s car dealers buoyed by ongoing strong sales
Retail new vehicle sales continue to surge in South Africa despite global and regional conflicts, local floods and droughts.
- Industry News
- 2 April 2026
GWM South Africa hosted its Dealer Conference and Awards, an annual event that not only celebrated the company’s top-performing dealerships but also heralded the arrival of three new vehicles.
GWM Bruma took the top spot as the overall Dealer of the Year for 2024 at the event and also won the category for large dealerships while the Hatfield Motor Group walked away with the Group Winner award.
More than 300 dealers, partners and stakeholders gathered to witness the latest chapter in GWM’s 18-year journey in South Africa.
Top-performing dealerships were recognised for their outstanding contributions in categories such as sales, service, after-sales, vehicle accessories and financing. The highlight of the evening was the announcement of the four winners of the prestigious Dealer of the Year awards in the Small, Medium, Large and Mega categories.
The GWM Dealer Conference also highlighted the brand’s remarkable growth in South Africa. From its humble beginnings as a niche pick-up supplier to its current standing as a top 10 vehicle brand, GWM has consistently pushed the boundaries of innovation.
The recent launch of the HAVAL H7 is testament to this growth and with the addition of the P300, Tank 300 Diesel and H6 GT PHEV, GWM’s portfolio is now more diverse and compelling than ever before.
Retail new vehicle sales continue to surge in South Africa despite global and regional conflicts, local floods and droughts.
South Africa’s new vehicle market delivered a standout performance in March 2026, extending its domestic growth trajectory to the strongest level seen in nearly two decades.
The Nissan Navara Warrior by Premcar has reached its first year on sale in South Africa, offering buyers a more capable, off-road-focused version of the standard Navara bakkie.
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