Franchised dealerships help bridge youths’ skills gap
“Ongoing partnership highlights value of Technical and Vocational Education and Training (TVET) graduates and the dealership environment in building sustainable automotive careers.”
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So says Derik Scorer, Dealer Principal and owner of Maruleng Auto and senior vice-chairman of the National Automobile Dealers’ Association (NADA).
In South Africa, where about half of all young people are unemployed, the gap between education and meaningful work has never been more urgent to bridge. The youth unemployment rate currently stands at a staggering 46.1% – representing 4.8 million South Africans aged 15–34 who are eager to work but unable to find jobs, according to Statistics South Africa’s first-quarter 2025 figures. The national unemployment rate is 32.9%, underscoring the scale of the challenge.
Against this backdrop, franchised automotive dealerships are taking proactive steps to create tangible pathways from the classroom to having a career.
One example is the longstanding partnership between Maruleng Auto and Ehlanzeni TVET College, a collaboration sparked nearly a decade ago by the dedication of Edward Ramovha, a tireless champion for youth development and a critical bridge between academia and industry.
Since its inception, the programme has given more than 40 students a proverbial foot in the door, offering invaluable workplace exposure and the chance to hone their skills in a cutting-edge, professional dealership environment.
"Many young people complete their studies but face a major barrier when it comes to gaining workplace experience," says Derik.
"Franchised dealerships offer the perfect setting for these learners to start their journey and grow within the automotive sector. These partnerships don’t just benefit learners, they help dealers build a pipeline of high-quality, enthusiastic and technically capable talent,” he continues.
Dealerships like Maruleng Auto provide more than just exposure to workshop environments. Learners are mentored on soft skills such as time management, professionalism and communication, all skills that are vital in today’s customer-centric automotive world.
While learners receive a stipend from the college to assist with travel and meals, dealers like Maruleng Auto often top this up to ensure participants can attend consistently, even when transport costs are high.
“Many of the learners we’ve hosted have gone on to secure employment with us,” Derik says. “The quality of candidates we receive from Ehlanzeni College is consistently high. They’re eager, hardworking and committed to building a better life. It’s a win-win situation.”
For NADA, skills development is a key strategic focus. The association notes many examples of dealerships across South Africa exploring similar partnerships and welcomes collaborative efforts with TVET colleges.
Today’s vehicles are part of complex, interconnected networks, no longer just mechanical machines but technology platforms requiring technicians to be fluent in electronics, diagnostics and software. Dealers are adapting to this shift by investing heavily in training and upskilling, and partnerships like these are vital in closing the digital skills gap.
“There's a place for everyone in the dealership world,” concludes Derik. “Whether your interest is in diagnostics, software, electronics, or customer service - there’s a career for you in this dynamic and future-forward industry.”
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