Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Four Volkswagen dealers, which employ almost 200 people, have invested a total of R119 million in renovations and state-of-the-art facility upgrades.
Lindsay Saker Fourways, NTT Volkswagen Potchefstroom, Volkswagen Highlands and Autohaus Centurion are the latest Volkswagen dealerships to undergo major facility upgrades to strengthen their offering to customers.
This follows 99 Volkswagen dealers investing a total of R1.7 billion since 2011 in the Modular Concept Design, which resulted in the dealerships being upgraded into state-of-the-art facilities.
Since 2018, a further 33 dealers have also invested R476 million to ensure their dealerships adhere to the new Volkswagen corporate identity and brand design.
Steffen Knapp, Head of Volkswagen Passenger Cars, says Volkswagen dealers are an integral part of the brand’s success, with the Volkswagen dealer network in 2021 helping the brand achieve a market share of 20.1%.
“Not only does the dealer network account for 75% of our annual sales, but our 109 Volkswagen dealers also support South Africa’s economy by employing over 5 200 people.
“The investment by our dealers in state-of-the-art facilities is a strong show of support for our brand,” he says.
The latest investments by Volkswagen dealers involved the investment of:
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.