Four Volkswagen dealers, which employ almost 200 people, have invested a total of R119 million in renovations and state-of-the-art facility upgrades.
Lindsay Saker Fourways, NTT Volkswagen Potchefstroom, Volkswagen Highlands and Autohaus Centurion are the latest Volkswagen dealerships to undergo major facility upgrades to strengthen their offering to customers.
This follows 99 Volkswagen dealers investing a total of R1.7 billion since 2011 in the Modular Concept Design, which resulted in the dealerships being upgraded into state-of-the-art facilities.
Since 2018, a further 33 dealers have also invested R476 million to ensure their dealerships adhere to the new Volkswagen corporate identity and brand design.
Steffen Knapp, Head of Volkswagen Passenger Cars, says Volkswagen dealers are an integral part of the brand’s success, with the Volkswagen dealer network in 2021 helping the brand achieve a market share of 20.1%.
“Not only does the dealer network account for 75% of our annual sales, but our 109 Volkswagen dealers also support South Africa’s economy by employing over 5 200 people.
“The investment by our dealers in state-of-the-art facilities is a strong show of support for our brand,” he says.
The latest investments by Volkswagen dealers involved the investment of:
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