Omoda & Jaecoo Melrose Arch doing well - Digi Cars Group
The Digi Cars Group opened an Omoda & Jaecoo dealership in Melrose Arch as part of the group’s expansion plans to increase its dealership range.
- Dealer News
- 6 March 2025
Four Volkswagen dealers, which employ almost 200 people, have invested a total of R119 million in renovations and state-of-the-art facility upgrades.
Lindsay Saker Fourways, NTT Volkswagen Potchefstroom, Volkswagen Highlands and Autohaus Centurion are the latest Volkswagen dealerships to undergo major facility upgrades to strengthen their offering to customers.
This follows 99 Volkswagen dealers investing a total of R1.7 billion since 2011 in the Modular Concept Design, which resulted in the dealerships being upgraded into state-of-the-art facilities.
Since 2018, a further 33 dealers have also invested R476 million to ensure their dealerships adhere to the new Volkswagen corporate identity and brand design.
Steffen Knapp, Head of Volkswagen Passenger Cars, says Volkswagen dealers are an integral part of the brand’s success, with the Volkswagen dealer network in 2021 helping the brand achieve a market share of 20.1%.
“Not only does the dealer network account for 75% of our annual sales, but our 109 Volkswagen dealers also support South Africa’s economy by employing over 5 200 people.
“The investment by our dealers in state-of-the-art facilities is a strong show of support for our brand,” he says.
The latest investments by Volkswagen dealers involved the investment of:
The Digi Cars Group opened an Omoda & Jaecoo dealership in Melrose Arch as part of the group’s expansion plans to increase its dealership range.
Mahindra South Africa is starting its third decade in South Africa with a bang.
After a 4-month journey covering more than 16 000km from Morocco to South Africa, the four fully-electric Citroën Amis, La Croisière Verte (Green cruise), have successfully completed their expedition, proving the feasibility of micro-mobility and electrification across diverse terrains.
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Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
The Digi Cars Group opened an Omoda & Jaecoo dealership in Melrose Arch as part of the group’s expansion plans to increase its dealership range.
If treated as a cost, it simply flows through the income statement and once expensed, it generally is forgotten about after the month in which it is expensed. From a tax and accounting perspective it is processed as an expense and when one needs to cut expenses, it is often one of the first expenses to be reduced.
“And for now it may be the first, but not the last time…” Well, this ‘statement of intent’ from Luke Dreyer (Dealer Principal at BMW Midrand) during an interview with Dealerfloor last year, proves to be spot on.