Four VW dealers invest in new facilities

Lindsay Saker Fourways, NTT Volkswagen Potchefstroom, Volkswagen Highlands and Autohaus Centurion are the latest Volkswagen dealerships to undergo major facility upgrades to strengthen their offering to customers.

This follows 99 Volkswagen dealers investing a total of R1.7 billion since 2011 in the Modular Concept Design, which resulted in the dealerships being upgraded into state-of-the-art facilities.

Since 2018, a further 33 dealers have also invested R476 million to ensure their dealerships adhere to the new Volkswagen corporate identity and brand design.

Steffen Knapp, Head of Volkswagen Passenger Cars, says Volkswagen dealers are an integral part of the brand’s success, with the Volkswagen dealer network in 2021 helping the brand achieve a market share of 20.1%.

“Not only does the dealer network account for 75% of our annual sales, but our 109 Volkswagen dealers also support South Africa’s economy by employing over 5 200 people.

“The investment by our dealers in state-of-the-art facilities is a strong show of support for our brand,” he says.

The latest investments by Volkswagen dealers involved the investment of:

• R43 million by NTT Volkswagen Potchefstroom based in the North-West province in a new dealership, which employs 35 people.
• R30 million by Lindsay Saker Fourways based in Fourways in Johannesburg to upgrade their existing dealership, which employs 55 people and now has a fresh car showroom and administration buildings, a new workshop and a new MasterCars building.
• R26 million by Volkswagen Highlands based in Mashishing in Mpumalanga to upgrade the dealership to include a new car showroom and administration buildings, new workshop and a new MasterCars building. Volkswagen Highlands dealer principal, Anru Myburg, was a Club of Excellence winner at the recently held 2022 Grand Prix Awards.
• R20 million by Autohaus Centurion based in Centurion in Gauteng in facility upgrades, including a new showroom for new cars and MasterCars, an upgraded wash bay with a ground-breaking water recycling system, a new canteen with a barista area and a fully-fledged kitchen, an upgraded ablution facility for the workshop and a refreshed parts department.