Life is anything but bland for former barista, Everlasting Mbedzi. How can it be when the past 18 months have seen him transition from a cool coffee guy about town to a successful sales executive in the motoring sector?
Share with friends
It has been some journey for him – literally and figuratively. He grew up in Limpopo before leaving his old life behind in 2015 in search of a better future in Gqeberha.
He was at a loose end when he arrived in the city, but little did he know how his life would change when he first caught wind of a barista academy at Father’s House in North End.
That is where he was introduced to the enchanting world of coffee and all its fascinating flavours, quirks and mysteries.
At the academy, he received a veritable PhD in beans and teas as he unearthed the secrets to the finest lattes, Americanos, cappuccinos and macchiatos – not forgetting all the other “atos” and “anos” out there.
Armed with this knowledge, he strutted into Nelson Mandela’s Bay’s vibrant coffee scene with a plan and landed a job at a major java franchise with the minimum of fuss.
He plied his trade at several branches of the chain, particularly enjoying the people he met along the way. One of those was Warren Gould, the Dealer Principal at Kelston Chery in Gqeberha.
A regular at the coffee outlet, Warren enjoyed interacting with the personable barista who knew his order back to front.
But, where others saw a friendly face delivering coffees and one-liners with equal aplomb, the DP noticed skills and attributes that he believed could translate into vehicle sales – an engaging personality and a drive for service excellence.
And so it happened, while collecting his standing order from his favourite barista one day, that he told him about a vacancy in the new-vehicle sales division at his dealership.
Everlasting clearly had no experience in this field, but he also knew such opportunities did not come along often. In coffee parlance, one would not pour a complimentary flat white down the drain, would you?
In March 2021, he began his schooling through Kelston’s cadet training programme. Here he was taught different sales techniques, models, vehicle specs and all the other “s”-suffixes that it takes to make it in the industry.
“It was a very big step, such a different world from coffee. I didn’t know anything about cars,” he admitted.
Luckily, he was an exceptionally fast learner. He aced his learnership and started selling on Chery’s showroom floor within six months.
He was understandably “very nervous” on his first day but as time went by and he started turning quotes into sales, so the jitters passed.
Now, a year later, he struggles to recall exactly how many cars he has moved. All he knows is that it is “a lot”.
The 36-year-old father to a 19-month-old daughter paid tribute to Warren for spotting something in him and giving him a chance despite his obvious shortcomings.
To this day, Warren continues to guide him, he says: “I never saw this new life coming. I love it even though it is hard work. I am learning every day.”
But would he like to follow in the footsteps of his mentor?
“No, there is a lot of work there,” he laughed. “Maybe one day. You never know.”
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The highly anticipated F&I Industry Awards 2024, which were held recently, showcased the pinnacle of excellence and innovation in the automotive financial and insurance sector.
In a groundbreaking move towards offering a comprehensive, one-stop integrated service to its customers, Absa has introduced an integrated Finance & Insurance solution for dealer partners across South Africa. This innovative initiative marks a significant step towards enhancing customer experience and streamlining financial services.
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The Nissan Magnite seems to have captured the imagination of traditional as well as new buyers of the brand. With an updated Magnite recently launched and arriving at dealerships currently, there is good interest from prospective buyers of small Crossovers with a strong SUV character.
As 2024 draws to a close, I think it is pertinent to look back at some of the articles that I have written this year. I always try to concentrate on the basics and very often they are the areas of a dealership that need continuous and regular focus.