To be named the overall Hyundai Dealer of the Year is not something that simply happens. It is the result of hard work, dedication, looking after your staff and customers, and maintaining a clear focus on your goal. That goal is to be the best.
So, says Hitesh Gosai (photo), Dealer Principal of Hyundai Springfield, who recently secured the title of Hyundai Automotive’s Dealer of the Year. Listening to him, it is clear this is not a title they intend to give up easily next year.
“We are not chasing titles for the sake of winning. To win a title like this means we are doing something right across all departments of our dealership, which ultimately benefits everyone.
“I am a firm believer in getting things done today rather than postponing them. We assess all aspects of the business daily and make the necessary adjustments to stay on course,” Hitesh tells Dealerfloor.
He adds that he tries to be hands on and assist wherever needed. “There is no hierarchy when something needs to be done. I have built up experience across all facets of the dealership throughout my career and am always willing to step in where necessary.
“For staff to succeed in their daily tasks, they need to be properly trained. We hold regular training sessions and, even currently with all the technology at our disposal, which is excellent, we sometimes need to return to the basics.
“We need to build healthy relationships with our customers that put them at ease. Their needs must come first, and that will ensure we reap the benefits of such an approach. This enables us to break records, set standards and grow the business. Remember, people buy from people,” he says.
“We have a product range that is second to none, and yes, the competition is fierce with many Chinese brands entering the market. What our product range offers is not only competitiveness across different segments, but also class leading qualities. Add to that strong residual values, parts availability and reliability, and it is easy to see why the brand is so popular,” he tells Dealerfloor.
Hitesh’s career stretches across both the used and new car markets, progressing from salesman to master salesman, sales manager and now Dealer Principal, a position he always aspired to.
After only a few minutes into the conversation, it becomes clear why success has followed him throughout his career. He knows exactly what he wants to achieve, understands the route to get there, and brings a level of passion for the brand that is sometimes missing in dealerships.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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