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- Industry News
- 17 April 2025
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing CMH East Rand dealership in Boksburg, Gauteng.
This expansion continues to strengthen Stellantis’s commitment to making these brands more accessible to customers.
CMH East Rand is already home to Opel, Peugeot and Citroën. The expansion continues to bolster dealer representation across the Gauteng Province in support of Stellantis’s ambitious plans as one of the largest importers in the South African motor industry.
The CMH Group’s history stretches back into the 1970s when it was founded by JD McIntosh.
“We’re excited to be expanding our relationship with the CMH Group. This partnership not only broadens our reach but also enhances our ability to offer exceptional service to our customers,” says Mike Whitfield, Managing Director of Stellantis South Africa.
He adds: “By bringing the Fiat and Jeep brands closer to our customers on the East Rand, we are making these outstanding brands and their products more accessible.”
“CMH East Rand is committed to Stellantis’s Customer Care Pledge, which includes a 5-year/100 000km warranty, a mobility guarantee for vehicles under warranty that require more than 48 hours at the dealership or 30 days at an approved repairer, and optional security detail for roadside assistance. These benefits ensure peace of mind and an exceptional ownership experience,” Stellantis states.
Leading the team at CMH East Rand is Dealer Principal, Vishal Harkoo. “A customer is the most important visitor to our premises, who doesn’t depend on us; we rather depend on the customer. The customer is not an irritation in our business, but the purpose of our business,” Vishal says.
In the face of a shifting premium automotive market, Audi South Africa is also currently re-aligning its retail operations according to the new reality where the premium vehicle sector has contracted to nearly a third of its size compared to a decade ago, with 2024 marking the lowest level yet.
The Halfway Group has opened the doors to a brand-new Lexus dealership, located in Lynnwood, Pretoria, with Chris Jones as the Dealer Principal.
With premium brands in South Africa taking the brunt of the economic hardship facing customers, challenges at dealership level are creating a new reality.