Fiat Chrysler Automobiles (FCA) celebrated its best-performing dealers for 2019 and 2020 in a combined function recently.
At the awards it singled out four dealers for its Sales and Aftersales Dealer of the Year for the two years. For 2019, Grand Central Motors was awarded the Aftersales Dealer of the Year and Arnold Chatz was the Sales Dealer of the Year.
For 2020, FCA picked Fiat Chrysler Sandton as its Aftersales Dealer of the Year and Cargo Motors Bedfordview as its 2020 Sales Dealer of the Year.
“Our dealers have shown resilience and ingenuity in the face of adversity to still deliver impressive sales results, whilst continuing to ensure the highest level of service to our valued customer base,” said Ismaeel Hassen, CEO of FCA South Africa.
FCA recently joined forces with Peugeot Citroën in the larger Stellantis Group, but on local soil, FCA currently represents Fiat, Fiat Professional, Jeep, Alfa Romeo, Abarth and its aftermarket MOPAR brand.
While all four top-performing FCA dealers are located in Gauteng, the group also recognised its smaller urban and rural top performers.
Auto Italia took consecutive titles in 2019 and 2020 for Rural Sales Dealer of the Year, while Rola Motors (2020) snatched the laurels away from William Simpson (2019) as Urban Sales Dealer of the Year. The Metro Sales Dealer of the Year for 2020 was Cargo Motors Bedfordview, an accolade won by Arnold Chatz Cars the previous year.
The Most Improved Aftersales Dealer during 2019 was De Wit Motors Ermelo, with Rola Motors showing the biggest shift in 2020. Keeping its momentum going, Arnold Chatz Cars was named Best Aftersales Customer Service Dealer two years running.
“Congratulations are in order for our best performing dealers, but a big thank you is due to our entire dealer network,” says Ismaeel. “All our dealers strive for improved customer satisfaction, are dedicated to service excellence, and are determined to win the hearts and minds of even more customers in 2021.”
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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You can't build a reputation on what you are going to do.
Henry Ford
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
