Your next car deal could come with an AI upgrade you’ll appreciate
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
- Industry News
- 5 November 2026
FAW Trucks Southern Africa recently convened its annual Dealer Conference and Awards, uniting its extensive network from across the region for a week dedicated to strategic alignment, collaborative growth and recognising excellence, it states.
This year's event served as the launch pad for the "2025 FAW Trucks SA Playbook", a comprehensive strategy designed to redefine customer experience and market leadership in the commercial vehicle sector. The theme for this year’s conference was Ignite, Accelerate and Drive the 2025 Year.
The core of the conference comprised intensive strategy sessions focused on service enhancements, brand elevation and market penetration. The week culminated in the prestigious Dealer Awards, honouring top-performing FAW Trucks’ partners for their outstanding contributions in 2024.
The prize winners were:
Best performance by Retail Sales Dealer (Large) - FAW Johannesburg South (ELT Group).
Best performance by Retail Sales Dealer (Med - Small) - FAW Middelburg (ETTC Group).
Best performance by Parts and Service Dealer (Large) - FAW Johannesburg South (ELT Group).
Best performance by Parts and Service Dealer (Med - Small) - FAW Middelburg (ETTC Group).
FAW Branch of the year - FAW Isando.
2024 JH6 Range Champion - FAW Johannesburg South (ELT Group).
2024 FAW Independent Dealer of the Year - FAW Johannesburg South (ELT Group).
FAW Special Recognition Award - FAW Lesotho.
FAW Special Recognition Award - FAW Bloemfontein.
A key highlight was the unveiling of FAW Trucks’ 2025 product roadmap, showcasing additions to its diverse range of commercial vehicles. These innovations, spanning from versatile freight carriers to robust, extra-heavy-duty trucks, engineered to meet evolving customer needs while setting new benchmarks for performance and reliability.
“Our dealer network is the cornerstone of our success,” notes Jian Yang (CEO of FAW Trucks Southern Africa). “The 2025 FAW Trucks strategy will be heavily focused on a renewed commitment to empowering our partners with cutting-edge resources and collaborative strategies.
“This includes more intensive training programmes for both sales and after-sales support teams, ensuring they are equipped to deliver exceptional service. We are also prioritising network expansion into key areas to provide greater fleet support across Southern Africa.
“With the introduction of a new range of flagship entrants to the commercial segment and an elevated brand image set to roll out, we are confident that together, we will elevate FAW Trucks to unprecedented levels of customer satisfaction and market influence,” he says.
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
The South African motor industry has lost one of its longstanding business figures following the passing of Jebb McIntosh, the group chief executive of Combined Motor Holdings (CMH), on Monday, 2 November 2026.
“South Africa’s automotive industry has been AGOA’s largest user, but for the sector the preference has already been largely overridden by the 25% Section 232 tariffs applied on vehicles and components. Losing AGOA adds a further cost to an industry that has already absorbed a significant shock.”
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
Ford South Africa employees and dealer partners contributed more than 8 000 volunteer hours to 29 community projects during its 2026 Global Caring Month programme.
Generating an AI description for an ad quickly is useful, but the real test is whether it makes the whole process of preparing an advert easier. In this article, sponsored by AutoTrader, we look at behind the vehicle listings, tools that simplify everyday tasks could make a meaningful difference to how sales teams spend their time.
Imperial Motors Zambia, part of Motus Africa, has added UD Trucks to its dealership offering following an official launch in Lusaka on 1 October. The brand will be represented at three operational locations in Lusaka, Kitwe and Solwezi.