
Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
FAW Trucks South Africa recently wrapped up its much-awaited Dealer Conference for 2024, which was held in KwaZulu-Natal.
Hosted by the FAW head office team, the event united some 35 dealer representatives nationwide for a day dedicated to strategic planning, networking and celebration.
The annual conference agenda commenced with discussions centred on network expansion, sales strategies and the introduction of new generational models in the pipeline. The session provided a platform for dealers to align their individual goals and objectives with the overall brand direction for the 2024 period, fostering a sense of unity and shared purpose among the FAW Trucks South Africa network.
The FAW Trucks South Africa Dealer of the Year Awards ceremony recognises and honours top-performing dealerships across various categories.
The flagship award of the evening was the “FAW Trucks South Africa Dealer of the Year 2023” and was presented to FAW Johannesburg South, acknowledging their exceptional performance and commitment to excellence.
FAW Ermelo secured the “FAW Trucks South Africa Aftersales Dealer of the Year 2023” award, showcasing their outstanding service to and support of the customer network.
The “FAW Trucks South Africa Flagship JH6 Champion of the Year 2023” award was claimed by FAW Johannesburg South, highlighting their success in promoting and selling the flagship JH6 model.
Lastly, FAW Paarl was recognised as the “FAW Trucks South Africa Most Improved Dealer 2023” for their significant growth and development over the past year.
“We are immensely proud of our dealer network and its unwavering dedication to the FAW Trucks brand,” says Jian Yang, FAW Trucks SA CEO. “The Dealer Conference 2024 not only provided a platform to strategise and plan for the future but also allowed us to celebrate the remarkable achievements of our dealers. We congratulate all our dealer representatives on their remarkable contribution over the past year and look forward to another successful year ahead.”
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
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