“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.
The new mega dealership is a unique, stand-alone Isuzu facility located near Cape Gate Mall and Business Park, adjacent to the N1 motorway en route to Stellenbosch in the Western Cape.
Brian continues to serve as Sales Manager at the CFAO Mobility Reeds N1 City dealership, where he oversees the Isuzu brand.
“At present, I am managing operations at N1 City, which will remain an Isuzu dealership, while I am also actively involved in establishing the new site. It is a demanding yet invigorating process that keeps you on your toes and your mind constantly engaged. We are assembling a new team and identifying the right individuals for each role, and this requires careful consideration and attention,” Brian tells Dealerfloor.
“I have been part of the Reeds Motor Group since its days as an independent business. Later we became part of the CFAO Mobility Group, one of the largest automotive groups in the country.
“I have been enthusiastic about the Isuzu brand since my time at General Motors, and I feel privileged to be associated with it. Our new location, situated in a business park alongside several other dealerships, represents a significant step forward in strengthening the brand and enhancing customer service for clients in areas such as Cape Gate, Brackenfell and the surrounding suburbs, as well as the proposed new airport nearby,” he adds.
Brian says that the new dealership will operate on clean energy, with a solar power system supplying all the necessary electricity, and grey water being recycled for suitable uses. “We’re also exploring the development of a 4x4 track at the new facility to showcase and educate customers about the off-road technologies featured in our vehicles.”
He emphasises his commitment to supporting his staff and playing a hands-on role in delivering a first-class customer experience. “Equipping, supporting and assisting the members of our team to excel in their roles is my primary goal. This will be key to our success, and with the backing of CFAO Mobility and a top-tier brand like Isuzu, I am looking forward to welcoming our first customers to the new dealership very soon,” Brian concludes.
Zero Carbon Charge (CHARGE) welcomes the government’s extension of short term fuel levy relief measures aimed at cushioning consumers from rising fuel prices, but cautions that these interventions do not address the underlying structural challenge facing South Africa’s transport economy.
The Omoda C4 has been unveiled at the Beijing International Auto Show, marking the latest addition to the brand’s crossover lineup.
At Auto China 2026 this weekend, President of Jetour International, Ke Chuandeng, made the announcement that from 2027, Jetour will be producing some of their models locally in South Africa
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
The Isuzu Foundation, a collaboration between Isuzu Motors South Africa and its Dealer network, has raised more than R200 000 for thirteen children’s charities in Nelson Mandela Bay through its partnership with the IRONMAN4theKidz organisation.
Audi South Africa honoured the outstanding achievements of its national dealer network at the annual Audi Vorsprung Awards.
Innovation met mobility as Hyundai Pinetown redefined industry benchmarks by hosting a historic live outside radio broadcast from a moving vehicle.
