“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.
The new mega dealership is a unique, stand-alone Isuzu facility located near Cape Gate Mall and Business Park, adjacent to the N1 motorway en route to Stellenbosch in the Western Cape.
Brian continues to serve as Sales Manager at the CFAO Mobility Reeds N1 City dealership, where he oversees the Isuzu brand.
“At present, I am managing operations at N1 City, which will remain an Isuzu dealership, while I am also actively involved in establishing the new site. It is a demanding yet invigorating process that keeps you on your toes and your mind constantly engaged. We are assembling a new team and identifying the right individuals for each role, and this requires careful consideration and attention,” Brian tells Dealerfloor.
“I have been part of the Reeds Motor Group since its days as an independent business. Later we became part of the CFAO Mobility Group, one of the largest automotive groups in the country.
“I have been enthusiastic about the Isuzu brand since my time at General Motors, and I feel privileged to be associated with it. Our new location, situated in a business park alongside several other dealerships, represents a significant step forward in strengthening the brand and enhancing customer service for clients in areas such as Cape Gate, Brackenfell and the surrounding suburbs, as well as the proposed new airport nearby,” he adds.
Brian says that the new dealership will operate on clean energy, with a solar power system supplying all the necessary electricity, and grey water being recycled for suitable uses. “We’re also exploring the development of a 4x4 track at the new facility to showcase and educate customers about the off-road technologies featured in our vehicles.”
He emphasises his commitment to supporting his staff and playing a hands-on role in delivering a first-class customer experience. “Equipping, supporting and assisting the members of our team to excel in their roles is my primary goal. This will be key to our success, and with the backing of CFAO Mobility and a top-tier brand like Isuzu, I am looking forward to welcoming our first customers to the new dealership very soon,” Brian concludes.
The refreshed Ford Ranger line-up for 2026 strengthens its position as one of South Africa’s most popular bakkies. Built at Silverton, the range now spans 23 derivatives across Single Cab, Super Cab and Double Cab body styles.
Mitsubishi has added another option to the crowded family SUV space with the new Destinator, a seven-seater designed with emerging markets in mind.
Gerhard Moolman has stepped into the role of Chief Executive Officer at LDV South Africa with a clear priority: strengthening the company’s dealer network.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Gerhard Moolman has stepped into the role of Chief Executive Officer at LDV South Africa with a clear priority: strengthening the company’s dealer network.
Isuzu Motors South Africa (IMSAf) marked its 2026 Annual Dealer Awards in Gqeberha by recognising dealerships who consistently deliver the everyday dependability customers count on, before, during and long after the keys are handed over.
To be the top dealership out of more than 200 from a manufacturer, holding the top sales spot for the last 46 years, is no small feat. In fact, it requires dedication, effort, skill, ingenuity and leadership.
