We are all excited about our new brand we added to our multi-franchise dealership. The new Suzuki dealership will definitely have a huge and positive impact on business.
So says Adelene le Roux, Dealer Principal, at Morgan Group’s Nissan, Mitsubishi and now also Suzuki multi-franchise in Mashishing (previously Lydenburg) in the northern part of Mpumalanga.
She says they recently celebrated the official opening of the dealership and are now eagerly waiting for the much-anticipated new Suzuki Swift that is on its way to the dealership. “The Suzuki brand has an excellent track record in South Africa and is already popular in our region, she tells Dealerfloor.
Adelene says the new Suzuki dealership forms part of the existing multi-franchise with its Nissan and Mitsubishi dealerships. “We revamped the set-up around our used car division to accommodate a showroom for Suzuki.
“We have also appointed a new parts salesperson for Suzuki, and our current technical staff have done all the necessary training on the brand. Our sales team is also up to date with the new addition to our business,” she says.
Adelene tells Dealerfloor that with the demise of the popular “cash cow” on the Nissan side, the NP200 bakkie, the Suzuki Eeco panel van and Super Carry bakkie are ready to step in and handle virtually all the tasks that made the NP200 so popular as a commercial vehicle.
She says that business conditions in Mashishing are tough like in most other, similar environments in the country. “Our area consists of a large agricultural sector (citrus, mixed and game farming), and we have platinum and chrome mines in the area.
“Notwithstanding that, we have a lot to be thankful for and with the addition of Suzuki, business is sure to blossom. Suzuki is a volume brand with a strong value-for-money approach and a favourable entry price that will boost our business. Currently, the Suzuki Fronx and the Ertiga are among the most popular models so far,” she says.
In the meantime Adelene says they are looking forward to the official Suzuki Swift launch and to introduce this top seller in the Japanese brand portfolio to the local customers in the region. She says from the Suzuki side, they will cover an area all the way to places like Graskop, Sabie, Pelgrim’s Rest, eMakhazeni (previously Belfast) and Dullstroom.
Forty gleaming classic and collectible cars went under the hammer this past Saturday at the Creative Rides auction with a 1989 Porsche 911 Speedster (photo) going for R3.3-million.
From record production volumes to strong export performance, Volkswagen Group Africa’s (VWGA) first year as the Home of Polo has been a year of achievement.
Mahindra South Africa will support the Nelson Mandela Foundation as a sponsor of the Nelson Mandela Day Walk and Run 2025, starting at the DP World Wanderers Stadium tomorrow (19 July).
Advertisement
Advertisement
Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
Ford South Africa has reaffirmed its commitment to long-term growth and local relevance, spearheaded by significant investments in dealer infrastructure for the benefit of customers.
Her appointment as the new general manager for JLR, Jetour and Foton in Mbombela was a dream come true for Supergroup Dealerships’ Leana Pieterse.
Volvo Car SA is opening a brand-new full-service dealership in Gqeberha restoring sales and service support to the Eastern Cape.
