Mitsubishi Motors in Empangeni has emerged as the brand’s Dealer of the Year 2022, following a closely fought contest between all the dealers across the country.
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Achieving this prestigious status is no mean feat, and dealer performance is closely monitored throughout, meaning they have to be at the top of their game every day.
“With the recently introduced Triton Single Cab and the entire Triton range being refreshed plus the fact the new Xpander is on its way, dealers are excited about the fact that they can offer customers state-of-the-art products at affordable prices,” says Jeffrey Allison, General Manager: Marketing.
“Added to that, there is an impetus in the market as the COVID losses are slowly being turned around, and this reflects directly in significantly increased sales within the group.”
Mitsubishi Motors SA (MMSA) was recently the recipient of a Gold Award as the ‘Most Improved’ brand at the recent National Automobile Dealers Association (NADA) awards with 2.8% improvement compared to last year.
Thato Magasa, Managing Director of MMSA, said: “The improved sales results are extremely positive, and the DOTY is an opportunity for us to come together and align our efforts as well as celebrate our business.
“We have the right product – and I am excited about the new products still to come – and we have a solid, enthusiastic and dedicated dealer network that will help us grow even more.”
Dealer of the Year Winner: Mitsubishi Empangeni - Craig Schnell, Juliana Appel and Mark Wilson.
According to Thato, the South African buyer still prefers going to a dealership for a person-to-person purchase. “We have taken note of that and worked hard to ensure that all our dealers’ operating standards are consistent, and this shows in the improvements we have achieved in Customer Satisfaction.
“Interestingly, 67% of vehicle services handled by our dealers are for vehicles that are out of warranty – testimony to the longevity and reliability of the product.”
Dealer of the Year – Empangeni
Parts - C-sized dealers (Secunda), B-sized dealers (Bedfordview) and A-sized dealers (Menlyn).
Service Advisor - Nonkululeko Mdlali (Pietermaritzburg), Ruth Tesner (Paarden Eiland) and Sahil Rughubar (Pinetown).
Well-known South African racing driver and competitor at the annual Simola Hillclimb, Pieter Joubert, died this weekend when his Lotus left the road, and he crashed.
Mitsubishi Motors South Africa was presented with the Top Performer award in the After-sales – Customer Experience category at the brand’s recent annual global after-sales business excellence awards ceremony in Thailand.
The South African new-vehicle market showed its resilience yet again during April this year with an 11.9% increase compared to the same month last year. This is notwithstanding the number of public holidays that manifested in long weekends with school holidays in between.
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize during Audi South Africa’s annual Vorsprung Awards.
For a dealership to make an 180-degree U-turn within two years and then went on to win the overall Volkswagen Dealer of the Year award, is no small feat.