Mitsubishi Motors in Empangeni has emerged as the brand’s Dealer of the Year 2022, following a closely fought contest between all the dealers across the country.
Achieving this prestigious status is no mean feat, and dealer performance is closely monitored throughout, meaning they have to be at the top of their game every day.
“With the recently introduced Triton Single Cab and the entire Triton range being refreshed plus the fact the new Xpander is on its way, dealers are excited about the fact that they can offer customers state-of-the-art products at affordable prices,” says Jeffrey Allison, General Manager: Marketing.
“Added to that, there is an impetus in the market as the COVID losses are slowly being turned around, and this reflects directly in significantly increased sales within the group.”
Mitsubishi Motors SA (MMSA) was recently the recipient of a Gold Award as the ‘Most Improved’ brand at the recent National Automobile Dealers Association (NADA) awards with 2.8% improvement compared to last year.
Thato Magasa, Managing Director of MMSA, said: “The improved sales results are extremely positive, and the DOTY is an opportunity for us to come together and align our efforts as well as celebrate our business.
“We have the right product – and I am excited about the new products still to come – and we have a solid, enthusiastic and dedicated dealer network that will help us grow even more.”
According to Thato, the South African buyer still prefers going to a dealership for a person-to-person purchase. “We have taken note of that and worked hard to ensure that all our dealers’ operating standards are consistent, and this shows in the improvements we have achieved in Customer Satisfaction.
“Interestingly, 67% of vehicle services handled by our dealers are for vehicles that are out of warranty – testimony to the longevity and reliability of the product.”
Kia South Africa this weekend rewarded its top-performing dealerships across the country with prizes for outstanding achievements in sales, after-sales and service operations.
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Hyundai Automotive South Africa has announced the appointment of Zweli Mnisi (photo) as the new General Manager: Corporate Communications.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
Kia South Africa this weekend rewarded its top-performing dealerships across the country with prizes for outstanding achievements in sales, after-sales and service operations.
Happy New Year to everyone. I think 2025 is going to be an interesting year for the world given what is transpiring at the moment.
SA's automotive market is shifting. Hybrid sales nearly doubled in 2024, EV views surged 77%, and sedan sales continued to slide, dropping 13.57%. Here’s how these trends can drive dealership strategies forward.
