Mitsubishi Motors in Empangeni has emerged as the brand’s Dealer of the Year 2022, following a closely fought contest between all the dealers across the country.
Achieving this prestigious status is no mean feat, and dealer performance is closely monitored throughout, meaning they have to be at the top of their game every day.
“With the recently introduced Triton Single Cab and the entire Triton range being refreshed plus the fact the new Xpander is on its way, dealers are excited about the fact that they can offer customers state-of-the-art products at affordable prices,” says Jeffrey Allison, General Manager: Marketing.
“Added to that, there is an impetus in the market as the COVID losses are slowly being turned around, and this reflects directly in significantly increased sales within the group.”
Mitsubishi Motors SA (MMSA) was recently the recipient of a Gold Award as the ‘Most Improved’ brand at the recent National Automobile Dealers Association (NADA) awards with 2.8% improvement compared to last year.
Thato Magasa, Managing Director of MMSA, said: “The improved sales results are extremely positive, and the DOTY is an opportunity for us to come together and align our efforts as well as celebrate our business.
“We have the right product – and I am excited about the new products still to come – and we have a solid, enthusiastic and dedicated dealer network that will help us grow even more.”
According to Thato, the South African buyer still prefers going to a dealership for a person-to-person purchase. “We have taken note of that and worked hard to ensure that all our dealers’ operating standards are consistent, and this shows in the improvements we have achieved in Customer Satisfaction.
“Interestingly, 67% of vehicle services handled by our dealers are for vehicles that are out of warranty – testimony to the longevity and reliability of the product.”
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The highly anticipated F&I Industry Awards 2024, which were held recently, showcased the pinnacle of excellence and innovation in the automotive financial and insurance sector.
In a groundbreaking move towards offering a comprehensive, one-stop integrated service to its customers, Absa has introduced an integrated Finance & Insurance solution for dealer partners across South Africa. This innovative initiative marks a significant step towards enhancing customer experience and streamlining financial services.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The Nissan Magnite seems to have captured the imagination of traditional as well as new buyers of the brand. With an updated Magnite recently launched and arriving at dealerships currently, there is good interest from prospective buyers of small Crossovers with a strong SUV character.
As 2024 draws to a close, I think it is pertinent to look back at some of the articles that I have written this year. I always try to concentrate on the basics and very often they are the areas of a dealership that need continuous and regular focus.
