An inventive initiative by Motus Kia Edenvale not only takes customer service to a new level, but also ensures the workshop remains busy.
Share with friends
The dealership has established a mobile servicing unit that will go to customers’ homes or businesses to service their vehicles at no extra cost.
“We focus on vehicles still under warranty and with a service or maintenance plan. As the mobile unit can only accommodate a certain amount of technical equipment, we concentrate on the standard services needed in terms of the service and maintenance plans,” says Ronnie Smith, Workshop Manager at the dealership.
“Vehicles with 30 000 km or more on the clock might require new brakes, and we will add them to our service items bin. If it is not covered by the plan, we will communicate beforehand with the customer regarding the price and payment,” Ronnie tells Dealerfloor.
From left to right: Scott Skinner (Dealer Principal at Kia Edenvale), Ronnie Smith (Workshop Manager) and Leon Steyn (Foreman).
He says if a problem or something else is picked up when they preform the service, the customer will be informed, and the vehicle would be booked in at the dealership itself as the mobile unit does not carry any diagnostic equipment at this stage.
“We started about two weeks ago and can do 3 to 5 services a day. We operate in a 15 km radius from the dealership and as demand grows, we will consider expanding the number of mobile units. The average time a service requires is roughly 45 minutes and in one instance it nearly took longer to get access to a housing complex than the service itself.
“Our mobile unit has a crew of two trained technicians, a generator for some power tools, a fully equipped toolbox, jack, the necessary parts and ground cover sheets to keep everything clean. All COVID-19 protocols are followed and before handing the vehicle over, we sanitise it,” says Ronnie.
Asked about the reasons for this initiative, Ronnie says it is a mixture of circumstances that lead to the creation of the mobile unit. “We have a large workshop with 18 lifts. Before COVID, you could have as many as 40 vehicles while these days we average about 25.
Kia’s Runner is a Picanto transformed into a small panel van.
“You know new vehicles sales took a tumble during the first stage of the pandemic. Now sales are limited because of worldwide stock shortages that hamperthe business of all manufactures. Fewer sales mean fewer vehicles in the workshop.
“The nature of COVID-19 makes people careful to go out, and clients welcome this plan as it creates more safety for all involved. Also keep in mind people drive less than before. Several people work from home and their vehicles do not accumulate the same milage as before. Some do not realise it, but even with fewer kilos, the vehicle still needs to be serviced according to the time intervals of the service or maintenance plan.
So where did the idea stem from? “Our Foreman, Leon Steyn, came up with the idea and with the assistance of our Dealer Principal, Scott Skinner, we made it happen and we are very optimistic about it and the possibilities it presents,” Ronnie tells Dealerfloor.
All the necessary equipment for a vehicle service is packed into the back of the Runner.
Ronnie has been Workshop Manager for 23 years at various Kia dealerships and has been with the Edenvale branch for the last 9 years. Leon has also been with the brand for the last 22 years.
Kia took the top honours for the second consecutive year when its all-electric compact crossover was named World Car of the Year during the New York International Auto Show in the USA this week.
The African Association of Automotive Manufacturers (AAAM) is strengthening its commitment to the industrialisation and development of Africa’s automotive sector with the establishment of a new regional office in Tunisia.
A Hino 15-258 500 Series heavy truck, dating back to 2007, which has already covered more than a million kilometres, has begun a new lease of its working life after being sold out of the KwaZulu-Natal-based CPS Seedlings fleet to a Mr Singh to use for collecting and delivering stock for his grocery business in the Midlands area.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing CMH East Rand dealership in Boksburg, Gauteng.
With premium brands in South Africa taking the brunt of the economic hardship facing customers, challenges at dealership level are creating a new reality.