During June FAW Trucks Eastern Cape will be celebrating two years as one of the truck brand’s top dealerships in South Africa.
The facility has played a significant part in FAW Trucks reaching the top spot in the heavy commercial vehicle (HCV) segment of the local market for the first time earlier in the first quarter of 2020. It continues to provide customers in and around Gqeberha (Port Elizabeth) with not only reliable products, but also exceptional aftersales service and support.
“We subscribe to the FAW Trucks’ vision of total customer satisfaction, and we are committed to providing our customers with durable and affordable commercial vehicles and long-term service plans and support.
“When our trucks leave the showroom floor after a sale, clients can expect long-term, dedicated services and 24/7 support, ensuring their investment gives them the returns expected of modern trucks,” explains FAW Trucks Eastern Cape Dealer Principal, Colin van Eyk.
The dealership, with a staff complement of around 20 people, is one of the jewels in the local FAW Trucks dealer network. It consists of a full-service workshop and parts store, a paint shop, a boiler shop, a fabrication shop, a tyre store, a laboratory, a wash bay and an oil store. As it falls under the umbrella of the Scribante Group, it also houses a ready-mix batching plant for Scribante Concrete.
The Scribante name is synonymous with racing in South Africa and as such there is also a motorsport warehouse on the premises.
Van Eyk ascribes the dealership’s success to the excellent customer service and aftersales care. “It’s easy to do a good job of selling and servicing a product if that product has a solid reputation for strength, reliability, ease of operation and value for money. Each unit is built for Africa, in South Africa and that makes FAW Trucks a good fit for customers who place a high premium on reliability and affordability,” he explains.
The Scribante Group is so confident in the commercial vehicle brand it represents, that the Concrete Ready-mix arm of the organisation owns an extensive fleet of FAW Trucks. In addition, Scuderia Scribante, the family motorsport team, has converted a JH6 28.500FT into a transporter for the two Lamborghini Huracans raced by brothers Aldo and Silvio Scribante in the South African GT3 series. The truck has been wrapped in Scuderia Scribante racing livery.
“FAW Trucks is committed to truck sales and service of the highest quality. The Scribante-owned facility in the Eastern Cape has aligned itself with this vision and mission by providing exceptional service to customers.
“The fact that the Scribante Group itself owns a large number of FAW Trucks proves that it is not merely paying lip service, but believes in all that the brand represents,” comments Jianyu Hao, CEO of FAW South Africa.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
Advertisement
Advertisement
If you are not taking care of your customer, your competitor will.
Bob Hooey
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
