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- Industry News
- 25 November 2024
Kelston’s new Hyundai dealership in Gqeberha is not only aesthetically pleasing but a monument to sustainability.
The dealership is the newest addition to the vibrant motoring hub on and around William Moffett Expressway in the city.
It boasts a built-in water harvesting system and 110 solar panels to power the 2 700m² property and feed electricity back into the grid.
“As the lease for our previous Hyundai showroom in William Moffett was expiring in 2023, we decided that this would be the perfect site for the new one,” says Clinton Bezuidenhout (Dealer Principal).
At the old premises, it was near-impossible to offer car-washing services during times of water scarcity. Now, thanks to the installation of four 20 000-litre tanks, customers can look forward to collecting their vehicles in a spotless condition.
Construction of the building, which became operational in June, began in mid-2022. It officially opens on Wednesday (August 23) to introduce guests to the new-car showroom featuring an in-house café, workshop, mezzanine floor, offices and a basement.
It can comfortably accommodate 15 vehicles on its showroom floor, while the location lends itself to ease-of-access and high visibility on a main road.
Clinton says the Kelston Motor Group owned the building on the corner of Godlonton Avenue and Buffelsfontein Road in Miramar, a business model aimed at investing in its own properties.
Architect Seth Pote, who designed the building and oversaw construction, was tasked with creating a space that could house more personnel and stock than before.
Just short of 50 people work at the premises, which had to adhere to stringent requirements set by Hyundai South Africa. The manufacturer was hands-on in terms of interior design, structure and brand elements.
“Throughout the design and construction phase, role-players were incredibly conscious of producing a building that promoted sustainability,” according to Clinton.
“Rainwater runs into tanks that are housed at the rear of the workshop, and the solar installation includes inverters and batteries to power the dealership, with excess energy being fed back into the grid. These measures have made a tremendous difference to our business. We can wash cars in a drought while we also have no down-time because of load-shedding.”
The Hyundai outlet in the Friendly City is one of Kelston’s biggest branches in terms of sales volume – second only to its flagship dealership in Kariega.
“It is a key business in our group,” says Clinton, who is also the franchise executive for the carmaker in Gqeberha, Kariega and Graaff-Reinet: “We are very pleased with the new location we lovingly call ‘Kelston Corner’.”
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.