Confidence is the remembrance of success. If you know what you are doing, you change preconceived ideas and stereotypes that people may hold of you.
This philosophy keeps Noorhana Sheik, the new Dealer Principal of Suzuki Bethlehem, heading for her true North. Suzuki Bethlehem is part of the Docrat Group, which includes Volkswagen, Audi and Suzuki dealers in Bethlehem, Newcastle, Ermelo and Vryheid.
Noorhana is no stranger to success. Her career kicked off in 2010 at the Volkswagen Dealership in Bethlehem. As a hard worker and quick learner, she made her way up to the top in all the different portfolios at the dealership, including in the service and parts departments where she got the hang of the technical side the motor trade.
And Noorhana wasn’t simply coping in her new, more technical role for in 2019 she won the prestigious national accolade as Volkswagen South Africa’s Best Service Advisor in the country, which is no easy feat.
Today, Noorhana is the Dealer Principal at Suzuki in Bethlehem. Both VW and Suzuki dealerships are part of the Docrat Group in the town.
“We moved from Newcastle to Bethlehem in 2006. My husband, Ameen, is the Sales Manager at our Volkswagen Dealership. It took dedication and hard work, especially given the challenge of doing business during these times. My husband is incredibly supportive of me and encourages me a lot.
“You get men who prefer to deal with a man, especially when it comes to the technical side of a vehicle. It is a small group who quickly becomes more open-minded and receptive once they realise you know your field of expertise,” she tells Dealerfloor.
“I want to encourage women to take up career opportunities in the motor trade. It is a wonderful business and a woman inspires unique confidence that is important for good customer relations.”
Asked about her management style, Noorhana says she is a firm believer in honesty, integrity and teamwork. “I do believe that this approach is already making a difference. Suzuki is doing very well so far, taking the effects of COVID-19 into account. I believe we also operate in a good price-band with our product range,” she says.
She reckons some models are difficult to get hold of at the moment, because of stock shortages owing to different lockdown measures from the countries they are imported from. “We do, however, sell a lot of S-Pressos as well as Jimnys at our dealership.”
And what does the family do when they are not busy selling new cars? “Bethlehem is a quiet town with lovely surroundings. We enjoy the region and exceptional landscape of the Eastern Free State. We have two boys who also keeps us quite busy,” she concludes.
JLR reports growing demand for plug-in hybrid models, with global retail sales for the first half of the financial year up 29% compared to the prior year, as more customers use the technology as a stepping stone towards battery electric vehicles (BEV).
Zero Carbon Charge (CHARGE) called on the Minister of Finance, Enoch Godongwana, to announce measures in his Medium-Term Budget Policy Statement (MTBPS) to ensure that a transition to Electric Vehicles (EVs) will result in the reduction of carbon emissions in the country.
The ratio of used to new vehicles financed increased in the second quarter of this year, indicating a growing consumer preference for used vehicles, according to TransUnion South Africa.
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You can't build a reputation on what you are going to do.
Henry Ford
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Heinie Boshoff’s (main photo) automotive career turned a full circle when he became the co-owner and a director of the Benba Motor Group in the Western Cape a couple of years ago. And he has never looked back after taking an opportunity presented to him after school and making the most of it.
Here are a few basic ideas that should have a positive impact on gross profit (GP). Most of you are familiar with them but knowing them does not mean they are effectively applied. These are areas that I believe should form part of your daily, weekly or monthly reviews.
