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- Industry News
- 16 April 2026
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize during Audi South Africa’s annual Vorsprung Awards.
“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence. Like elsewhere in the world, our market is affected by economic pressures, rising living costs and shifting consumer preferences, yet our dealers remain incredibly and impressively resilient,” says Sascha Sauer, Head of Audi South Africa.
“Our dealers are the ambassadors of our brand. Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence,” he says.
Dealer of the Year: Audi Centre Sandton.
Dealer Group of the Year: Hatfield Motor Group.
Dealer Principal of the Year:
New Vehicle Sales Manager of the Year:
Pre-owned Sales Manager of the Year:
Service Manager of the Year:
Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield.
Business Manager of the Year:
New Vehicle Sales Executive of the Year:
Pre-owned Sales Executive of the Year:
RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton
To be named the overall Hyundai Dealer of the Year is not something that simply happens. It is the result of hard work, dedication, looking after your staff and customers, and maintaining a clear focus on your goal. That goal is to be the best.
GWM South Africa hosted its annual Dealer Conference and Dealer of the Year Awards, bringing together its national dealer network of over 100 dealerships to review performance, align on strategic priorities, and recognise outstanding achievement across the business.
LDV South Africa recently hosted its dealer conference, with representation from dealerships across the country. Among those present was Joy Zhu, Africa Regional Director for SAIC Motor International, reinforcing the brand’s global backing and commitment to growth in South Africa.