Audi Centre Sandton, Hatfield take the top spots

Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize during Audi South Africa’s annual Vorsprung Awards.

25 Audi DOTY1

“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence. Like elsewhere in the world, our market is affected by economic pressures, rising living costs and shifting consumer preferences, yet our dealers remain incredibly and impressively resilient,” says Sascha Sauer, Head of Audi South Africa.

“Our dealers are the ambassadors of our brand. Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence,” he says.

  • The winners:

Dealer of the Year: Audi Centre Sandton.

Dealer Group of the Year: Hatfield Motor Group.

Dealer Principal of the Year:

  • Category 1 dealer: Roelf Marais, Audi Centre Sandton.
  • Category 2 dealer: Quinton Richter, Audi Centre Somerset West.
  • Category 3 dealer: Johannes Smit, Audi Centre Paarl.

New Vehicle Sales Manager of the Year:

  • Category 1: Lateef Rasdien, Audi Centre Sandton.
  • Category 2: Jacques Breytenbach, Audi Centre Somerset West.
  • Category 3: Johannes Smit, Audi Centre Paarl.

Pre-owned Sales Manager of the Year:

  • Category 1: Andrew Laas, Audi Centre Pinetown.
  • Category 2: Thando Fani, Audi Centre Nelson Mandela Bay.

Service Manager of the Year:

  • Category 1: Jacobus Engelbrecht, Audi Centre Hatfield.
  • Category 2: Johannes van Schoor, Audi Centre Mbombela.
  • Category 3: Shan Maharaj, Audi Centre Newcastle.

Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield.

Business Manager of the Year:

  • Category 1: Sonja Myburgh, Audi Centre Durban.
  • Category 2: Callum Kurten, Audi Centre East London.
  • Category 3: Letitia Subbon, Audi Centre Richards Bay.

New Vehicle Sales Executive of the Year:

  • Category 1: Tenielle Potgieter, Audi Centre Sandton.
  • Category 2: Jacques Adriaanse, Audi Centre Somerset West.
  • Category 3: Suenett le Roux, Audi Centre Richards Bay.

Pre-owned Sales Executive of the Year:

  • Category 1: Nkosinathi Ndlovu, Audi Centre Century City.
  • Category 2: Michelle Lloyd-Austin, Audi Centre Nelson Mandela Bay.
  • Category 3: Aldrich Samson, Audi Centre Paarl.

RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton

25 Audi DOTY2
25 Audi DOTY3
25 Audi DOTY4
25 Audi DOTY2
25 Audi DOTY3
25 Audi DOTY4

More Dealer News stories

Top Volvo Trucks dealerships recognised for their achievements

Top Volvo Trucks dealerships recognised for their achievements

Volvo Trucks South Africa recently announced its top achieving dealers for 2025, recognising excellence across 23 categories spanning over its full value offering, including parts, finance, service, uptime solutions, safety, and technical services.

  • 26 February 2026
Human Auto makes a clean sweep at the top

Human Auto makes a clean sweep at the top

The Human Auto Group in the Free State and Northern Cape once again showed its strength, winning the Group Dealer of the Year for the 6th consecutive time at the recently held Ford Recognition Awards.

  • 26 February 2026
Which way to pay to get your ‘wheels’

Which way to pay to get your ‘wheels’

Navigating the various ways to pay for a vehicle can be as complex as choosing the car itself. However, understanding all the options available is critical to ensuring long-term financial wellness when finally buying that dream car.

  • 24 February 2026