Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize during Audi South Africa’s annual Vorsprung Awards.
“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence. Like elsewhere in the world, our market is affected by economic pressures, rising living costs and shifting consumer preferences, yet our dealers remain incredibly and impressively resilient,” says Sascha Sauer, Head of Audi South Africa.
“Our dealers are the ambassadors of our brand. Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence,” he says.
Dealer of the Year: Audi Centre Sandton.
Dealer Group of the Year: Hatfield Motor Group.
Dealer Principal of the Year:
New Vehicle Sales Manager of the Year:
Pre-owned Sales Manager of the Year:
Service Manager of the Year:
Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield.
Business Manager of the Year:
New Vehicle Sales Executive of the Year:
Pre-owned Sales Executive of the Year:
RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
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