Aspirant Volkswagen DPs graduate

New future dealer principals graduated after 18 months from VW’s Dealer Principal Apprentice Programme (DPAP) in Johannesburg.

Dealer Principal Apprentice Programme graduation

Launched in 2011, the DPAP is a leadership and development programme that aims to develop a talent pool of black dealer principals for the Volkswagen dealer network.

The programme offers candidates personalised mentoring and coaching that is structured to provide broader training exposure, using a blended learning model. It is uniquely designed and developed for Volkswagen and focuses on principles of leadership and management within the automotive industry.

“Volkswagen Group South Africa (VWSA) has invested more than R1 billion in transformation programmes in the past 10 years. The DPAP promotes economic inclusion and diversification of the dealer network as well as fostering a true spirit of transformation and black economic empowerment,” said Nonkqubela Maliza, VWSA Corporate and Government Affairs Director.

VWSA Corporate and Government Affairs Director, Nonkqubela Maliza and Head of Volkswagen Passenger Cars, Steffen Knapp, with the 2021/2022 DPAP candidates

The fourth wave of the programme took 10 candidates through a development journey that covered subjects such as retail business, finance, leadership and general management. The programme is developed by Optima Training, a global specialist in development and management learning programmes.

Of the total 33 candidates who graduated in the DPAP programme over the past decade, 17 have been promoted to Dealer Principal positions whilst others have been promoted to Group Financial Director and Management roles.

VWSA has invested in transformation and B-BBEE programmes through its Business Support Centre in Kariega, Automotive Industry Transformation Fund, the VWSA B-BBEE Initiatives Trust, Ntinga Project and the DPAP.

“The goal of our initiatives is to make a lasting and valuable impact in the transformation of the South African automotive industry. Furthermore, VWSA has also provided meaningful work opportunities to over 2 000 unemployed youth through the Youth Employment Service (YES), an investment of R128 million,” concluded Nonkqubela.

More Dealer News stories

Supergroup’s Jetour dealerships hit ground running

Supergroup’s Jetour dealerships hit ground running

Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.

  • 22 November 2024
BB Hatfield ready to take GAC Motor to the next level

BB Hatfield ready to take GAC Motor to the next level

One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.

  • 21 November 2024
Westvaal adds Jeep, Fiat in Klerksdorp

Westvaal adds Jeep, Fiat in Klerksdorp

Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.

  • 18 November 2024