Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Ford is creating a one-stop-shop at its dealerships that from now on will include the sale of batteries, brakes and tyres, all genuine Ford parts.
Customer experience does not end when a vehicle is purchased from a dealership. By offering a widespread selection of Ford genuine parts like batteries and brakes, any customer can book in their car, confident in the knowledge that the correct parts will be fitted without delay or concern, says Ford.
With many vehicles parked for extended periods of time during the height of the COVID-19 pandemic and lockdown, regular vehicle servicing and repairs may have been neglected. It is therefore exceptionally important that customers have their vehicle’s battery, tyres and brakes checked, and are aware of the difference that genuine Ford parts can make.
Ford dealerships can conduct a fully computerised battery test and if any fault is found, they can install the right battery for the vehicle. Each Original Equipment battery features the latest technology, design and engineering for peak performance in all conditions, aimed at meeting the car’s requirements. Not many customers are aware that fitting a correct OE battery can also improve fuel efficiency - as an incorrect or poor performing battery can lead to inefficiencies of fuel injectors and other components.
Brakes are a key safety feature and Ford genuine brake pads have been designed and tested to provide the best braking performance with potentially life-saving results. Compared to non-OE brake pads, Ford genuine brake pads are tested within the strictest specifications including temperature resistance and longevity. This also means that the customer does not incur additional costs down the line which may have been caused by deteriorating brakes or incorrect fitment.
It is important to replace your tyres in a timely manner and participating Ford dealerships, with a growing national rollout coming soon, are the best place to do so according to the manufacturer.
Technicians at these Ford dealerships will help you understand how your personal driving style and tyre maintenance habits can contribute to tyre wear. They will determine whether you require new tyres and help you spot the tread wear indicators, which appear across the tread as a sign of deterioration. They know which tyres are best for your vehicle and will help you choose the recommended tyres that deliver the precise size, speed and load ratings for your Ford vehicle.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
Advertisement
Advertisement
You can't build a reputation on what you are going to do.
Henry Ford
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.