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- Product News
- 21 November 2024
Absa Vehicle and Asset Finance has partnered with Cars.co.za to bring more qualified leads to South African dealers.
Absa Vehicle and Asset Finance and Cars.co.za recently embarked on a roadshow across South Africa to introduce dealers to a new way of getting high quality, qualified leads.
The two powerhouses in the automotive industry have developed a WhatsApp-driven process that will see interested customers engage with Absa via WhatsApp to test a vehicle's affordability.
On initial approval, the customer is connected with the relevant dealer and given the option to finance their vehicle, with full control and commission remaining with the dealer.
See highlights from their roadshow here:
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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