Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
Absa Vehicle and Asset Finance has partnered with Cars.co.za to bring more qualified leads to South African dealers.
Absa Vehicle and Asset Finance and Cars.co.za recently embarked on a roadshow across South Africa to introduce dealers to a new way of getting high quality, qualified leads.
The two powerhouses in the automotive industry have developed a WhatsApp-driven process that will see interested customers engage with Absa via WhatsApp to test a vehicle's affordability.
On initial approval, the customer is connected with the relevant dealer and given the option to finance their vehicle, with full control and commission remaining with the dealer.
See highlights from their roadshow here:
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
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You can't build a reputation on what you are going to do.
Henry Ford
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