The importance of community involvement can never be underestimated. Especially when your business’ area of responsibility includes rural towns and communities, where the slow economy has taken its toll.
Share with friends
Chris Labuschagne, Dealer Principal of Oranje Toyota in Welkom firmly believes this, and this is why the dealer joined forces with a school farmers in the town of Hoopstad in the Free State to help make a difference.
Oranje Toyota Welkom has donated a Toyota Hilux to the winning farmer of the Mielieboer 2020 project to raise funds for Hoopstad High School.
“This is a case where it serves a good purpose for a community and its school, but also makes good business sense for us a vehicle dealer. A Hilux-bakkie and farming goes hand in hand. Toyota has a strong and very loyal following in and around Hoopstad. We will re-evaluate the success of our involvement on an annual basis,” he told Dealerfloor.
Chris says building a good relationship with the surrounding community makes good business sense. “If you have a good relationship with people or communities, they will support your business. People buy from people and that is why our involvement is so important,” he according to him.
“Like I mentioned Hoopstad is in our area of responsibility which means it is a part of our trading area. We are also continuously looking at ways to increase our market share. Hoopstad is an important farming district contributing a lot towards the national food basket. And everyone knows the difficulties these smaller towns experience,” he says.
“A good school with hostels, good facilities for education and sport is considered an anchor in communities to help maintain the existence of that community. For this reason, we decided to participate in this project,” says to Chris.
For the Mielieboer 2020 competition, between 12 and 15 farmers grow a special crop of maize on one hectare of their land. This is donated to the school, with the farmer with the highest yield winning. A team from the school verified and marked all the allocated hectares of each participant.
This year the first place and title of Mielieboer 2020 went to Johendrie Boerdery, a farming enterprise, belonging to the Roos family in the Hoopstad district. They received the Toyota Hilux 2.4 GD-6 singe cab-bakkie to use for a year or 35 000 kilometres with the option of buying it at a reduced cost at the end of the term.
They yielded 13.13 tons per hectare and depending on the maize price per ton on the day, it could be anywhere between R2 500 and R3 000 for a ton. The second prize winner received a small John Deere tractor, and the third prize was various chemicals used in maize production.
On a different note Chris told Dealerfloor
that Oranje Toyota in Welkom has recently started to do vehicles services on Saturdays and not only weekdays.
“We realise that Welkom is the shopping hub for a number of smaller towns and communities in our area. Especially people from the farming communities visit Welkom on the weekends. Toyota owners van now make a booking and leave their vehicle with us for a regular service.
“They can then in the mean-time do their shopping. This new way of operating helps especially farmers to reduce the downtime during the week by taking a day out of their working schedule to bring the vehicle to the city. We have alle the standard service ready,” Chris says.
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The highly anticipated F&I Industry Awards 2024, which were held recently, showcased the pinnacle of excellence and innovation in the automotive financial and insurance sector.
In a groundbreaking move towards offering a comprehensive, one-stop integrated service to its customers, Absa has introduced an integrated Finance & Insurance solution for dealer partners across South Africa. This innovative initiative marks a significant step towards enhancing customer experience and streamlining financial services.
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The Nissan Magnite seems to have captured the imagination of traditional as well as new buyers of the brand. With an updated Magnite recently launched and arriving at dealerships currently, there is good interest from prospective buyers of small Crossovers with a strong SUV character.
As 2024 draws to a close, I think it is pertinent to look back at some of the articles that I have written this year. I always try to concentrate on the basics and very often they are the areas of a dealership that need continuous and regular focus.