These Dealer of the Year Awards (DOTY) have changed over recent years and today most brands choose their top dealer in different sized categories, often including rural, small, medium, large and mega dealers.

For a dealership, winning the DOTY Award or even a category in the larger awards list is not only a point of pride, but it can certainly be used for marketing purposes.

Here is a short summary of the brands that have picked their top dealer thus far.

Mercedes-Benz

Mercedes-Benz Passenger Cars South Africa honoured 16 standout performers across various aspects of retail operations. The brand says that the recipients of these awards embody the core values of Mercedes-Benz Passenger Cars, demonstrating excellence in customer satisfaction, operational efficiency and innovative thinking.

The evening’s pinnacle moment was the presentation of the prestigious Chairman’s Awards, recognising the Best Overall Agent of the Year. This accolade celebrated top-performing partners whose contributions set a benchmark for the entire retail network and went to Mercedes-Benz Constantiaberg.

The other top award, the MB Financial Services Chairman’s Award, went to Mercedes-Benz Umhlanga.

Mitsubishi

Mitsubishi Motors South Africa rewarded its top dealerships, with Mitsubishi Motors East London, again clinching this prestigious title.

In the overall sales category, Mitsubishi Motors The Glen, Mitsubishi Motors Mobeni and Mitsubishi Motors Empangeni were the best performers.

Mitsubishi Motors East Rand, Mitsubishi Motors East London and Mitsubishi Motors George sold the most retail units across the three dealer categories – large, medium and small.

Renault

Renault South Africa’s recently held its annual Dealer of the Year Awards celebrating its 80-strong partners in the Renault Dealer network.

The top honours in the category for large dealerships went to Renault Bryanston, while Renault Bruma took home the award for medium dealerships. In the category for small dealerships, Renault Heidelberg emerged as the winner and Renault Bronkhorstspruit secured the top spot in the micro dealerships category.

The Westvaal Group took the all-important trophy home for Best Overall Achievement. The Motus Renault Group took the honours for the Retailer of the Year as well as the Best Sales Achievement title. The BB Group walked away with the title of Best Overall CSI, while Eastvaal Motor Group received the accolade of Best Sales Quality.

Toyota

Toyota South Africa Motors (TSAM) hosted its thriving Dealer Network for the annual National Dealer of the Year Awards. The event marked 45 years of market leadership, and the brand will usually give a glimpse of the products they are planning.

President and CEO of TSAM, Andrew Kirby and Senior Vice President of Sales and Marketing at TSAM, Leon Theron, were on the stage to hand over the National Dealer of the Year Awards to the following recipients:

2024 Toyota Dealer of the Year award: Riversdal Toyota, 2024 Lexus Dealer of the Year award: SMG Lexus Umhlanga, 2024 Hino Dealer of the Year award: Hino Kuilsrivier, 2024 Independent Dealer of the Year: Upington Toyota, Chairman Achievement Award: Riël Gresse, President’s Award, Small: Riversdal Toyota, President’s Award, Medium: Halfway Toyota Howick, President’s Award, Medium: Carnival Toyota, President’s Award, Mega: SMG Toyota Hillcrest, President Divisional Award: Warren Demmer, SMG, and the President’s Group MD Award: Anton Labuschagne, NTT Group.