Buyers look beyond sticker price in car purchases
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
- Dealer News
- 12 September 2026
The general public, and customers specifically, are loving Tiger Wheel & Tyre as they were recently voted the “best” and “favourite” in two separate polls done annually by local newspapers among its readers.
According to a media statement, Tiger Wheel & Tyre were placed first in the Daily Sun Readers’ Choice Awards for the Best Tyre Supplier-category for the second time. “Knowing that this comes straight from our customers, makes the win all the more special,” Farishta Singh, group marketing executive at TiAuto Investments, said in a statement.
Simultaneously the readers at Beeld Newspaper voted Tiger Wheel & Tyre as “Favourite in Tyres” for the 8th consecutive time, with them receiving the platinum award. Gold and silver awards were also awarded.
According to Singh they are delighted by the result, proving that Tiger Wheel & Tyre is a beloved brand transcending multi-lingual borders. The statement claims that the Daily Sun are in touch with close to 2.9 million readers, whereas Beeld boasts over 213 000 readers.
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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A striking collection of Alfa Romeo vehicles, spanning immaculate classics to the latest performance models, will gather at Modderfontein Bird & Sculpture Park on Sunday 20 September for the 2026 Concorso d’Eleganza.
Suzuki Auto South Africa has moved into its new head office and distribution centre at Longlake Logistics Park in Gauteng, marking another important milestone in the continued growth of the business in South Africa, the manufacturer claims.
South Africa’s automotive market is undergoing a notable transformation, with growing sales and rising interest in newer brands. Among them, Foton has achieved a significant milestone, surpassing 7 000 vehicles sold locally within just two years of re‑entering the market.