KZN s13 Lee Chetty

Selling using your WhatsApp status

Dealerfloor is seeing more sales staff using the Status feature on WhatsApp to show new stock to pre-selected groups.

  • 29 September 2020
Prof Waldo Krugell

RCTs in advertising - a worthwhile experiment

Business decision-makers often face the dilemma of the extent to which sales will increase with the increase in the advertising budget, as well as where to direct said budget in terms of traditional and digital media. The answer to this matters, especially when companies need to redirect budgets to keep the business afloat.

  • 7 September 2020
Who killed the customer

Who killed the customer?

According to Johan Ferreira, retired Dealer Principal (DP) and seasoned sales guru with more than 40 years’ experience, digital support is a novel way to get leads and support your sales efforts, but going back to basics is the only way to reanimate record-producing sales.

  • 13 August 2020
Put in the face time

Put in the face time

Viv Biggs, a former manager in the car trade, still refers to himself as “a used car salesman” despite having been retired from the McCarthy Group longer than most sales execs have been alive. He offers his “two bits” for people setting out in the trade.

  • 5 August 2020

Knowledge = Trust in lockdown selling

The lockdown restrictions on travel and trade have seen the most industrious salespeople venture onto social media and WhatsApp to keep selling and build their sales pipelines. The most successful of these, says Dave Cilliers, have used product and market knowledge as a proxy for trust.

  • 3 August 2020
Dealing with social media complaints

Dealing with social media complaints

Dealing with online customer complaints can be a daunting task and can, if the customer has exhausted all other options, turn ugly.

  • 3 August 2020